The days of executive whim in the world of sponsorship are long gone. More than ever, companies are challenging marketing and sponsorship to demonstrate return on investment and delivery against brand and business objectives.
SAMS’ belief is that today’s industry-standard approach is not enough. Rather it is a stepping stone towards the multi-disciplinary approach that we employ. Evaluation actually starts at the strategy stage. The metrics, measurement tools and success factors we identify, based on our clients’ business objectives, enable us to deliver strategically sound, flawlessly activated, programs.
We recognize that a sponsorship investment often sits at the hub of a complex, integrated program that incorporates many marketing levers. So we work with our clients to isolate and measure the value generated by the sponsorship investment.