As part of relationship marketing, hospitality continues to play an integral role in market-leading sponsorship strategies.

The origins of sponsorship in sport, and entertainment lie in hospitality. Used effectively, it remains a vital part of the sponsorship mix, providing invaluable B2B and B2C networking opportunities to broaden and deepen customer and client relationships.

SAMS is vastly experienced in the world of hospitality - from concept to implementation and measurement. We have successfully negotiated, managed and delivered high-end hospitality packages across the world of sport, and entertainment.

From logistics and guest management to communications, we are a trusted partner to global brands. As well as delivering premium corporate hospitality that exceeds our clients’ expectations, we lead the way in tracking its business impact.

We have created tools for our clients that measure the contribution of hospitality programs to lead generation, customer acquisition and retention