Strategy & consulting

SAMS  is a trusted strategic advisor and consultant to blue chip clients and global brands.

Working alongside our clients, we create award-winning marketing and sponsorship strategies that engage consumer passions in the world of sport, music and entertainment.

We create programs and identify executions that deliver against brand values and are measurable against business objectives. To achieve this, we audit existing portfolios, assess markets and opportunities and create bespoke sponsorship platforms.

Clients particularly value our collaborative, marketing-led approach and our in-depth sport, music and entertainment expertise.

We recognize that traditional demographics are no longer enough.

Our unique insights into sport entertainment – truly understanding fans and their passions – enable our clients to differentiate themselves and achieve ‘cut-through’ in a cluttered marketplace.