Sponsorship activation & leverage

It’s not how much you pay for your rights, it’s what you do with them that counts!

This is the SAMS philosophy, which we use to drive the partnerships with our clients and their sponsorships. We firmly believe that acquiring rights is only the beginning of a truly successful sponsorship. Finding the best way of activating and leveraging the rights you have acquired is more important than the initial buying decision.

Whether you are seeking to build brand awareness, educate your traditional consumers or connect with new consumers, our award-winning approach to activation will help you stand out in a crowded marketplace.

We pride ourselves on engaging consumer passions to deliver tangible results and return on investment. We achieve this through a creative rights exploitation process and an in-depth understanding of our clients, their brands and their target.